It doesn’t matter if you’re a fledgling entrepreneur or a seasoned one; the business world can be intimidating and sometimes, we all just need a sprinkle (or several dollops!) of motivation. These books will give you just that.
1) The Greatest Salesman in the World by Og Mandino
A story first and foremost about the importance of perseverance and self belief, Mandino makes the use of metaphors to lay out his 10 golden rules for success and sales. He advocates positivity, cultivating good habits and respecting the things you have, instead of obsessing over the things you don’t.
2) The Magic of Thinking Big by David J. Schwartz
Schwartz argues that the one thing that separates successful people from the crowd is their ability to think big. Really big. To quote René Descartes, “I think, and therefore I am.” Schwartz says that the quality of our life reflects the quality of our thoughts. Success isn’t a result of personal circumstances but a choice. This book can prove particularly inspiring to novice entrepreneurs just venturing forth into the business world, or just for anyone feeling a little low and demotivated.
3) The Psychology of Selling by Brian Tracy
It is understood in the business world that the presence (or lack thereof) of exceptional marketing skills can either make or break an entrepreneur and his/her venture. Tracey covers the marketing and sales tricks that’ll prove especially useful to young entrepreneurs. This book talks about tactics on how to sell more by focussing on one key factor; the customer. It is understood that you need exceptional marketing skills to be a successful entrepreneur. This book imparts valuable strategies and information about the ways to increase sales by just focusing on one factor: the customer.
4) Who Moved My Cheese by Spencer Johnson:
This book has achieved something of a cult status ever since it was published. A mere 96 pages long, this book packs a surprising amount of wisdom given its size. It makes the use of four mice who explain how different personalities can affect business output, while also stressing upon the need to be assertive and make firm decisions.
5) How to Win Friends and Influence People by Dale Carnegie
A business classic, this book won’t just teach you the do’s and don’ts of social life, it’ll also teach you how to be a better entrepreneur overall. It talks about how to convince people who aren’t interested in your propositions and that every stranger is a potential friend and how to go about turning them into one. This is one book that needs to be on every entrepreneur’s reading list.
Avid reader or not, these are some books you must read if you’re an entrepreneur. Do you know of any others? Tell us about your favourite entrepreneur-centric books in the comments!