Thanks to the Internet, today’s companies are changing the way they market their services and products to the world. In the last few years, most businesses, small and big, have taken to using more unconventional methods of promoting themselves locally and globally. One such method is the use of Social Media. In fact, in the last year alone, Instagram has proven to be a formidable tool in the world of marketing. After all, with a billion active users on the platform, it’s the perfect way to reach clients with minimal effort. The best part is it’s free.
Learning Instagram basics
It’s really not difficult to understand how to use this platform. If you don’t already have an account, you need to sign up for one. Tip: choose a handle (nickname) and a password that are simple and easy to remember. Add a profile picture (if it’s for a business, you can probably use your brand logo), link it to your official website as well as your Facebook account and make sure your contacts know that they can follow you there.
You need to create a mix of posts
Instagram is an image sharing platform. That means whatever images are uploaded need to be visually appealing. Of course, while sharing pictures of your business is great, it’s best to sometimes throw in a few fun posts like cute animal pictures just to engage more people. It’s been proven that Instagram users click on such posts as they tend to be quite eye-catching.
Hashtags are a must
Hashtags play a major role in Instagram marketing. The trick in making sure they work for you lies in picking the correct hashtags as well as the right number of them to add to your posts. There is no exact science to doing this. It’s more a case of experimenting with hashtags relating to the services and products that you want to market and see what works best for you. The aim of using hashtags is to ensure that your business gets more visibility on the platform so that users will click to learn more.
Partner with Instagram Influencers
The basic definition of an Instagram Influencer is someone who has a large number of followers on the platform and is credible enough that he or she can get other users to check out and even buy the services or products that they are promoting through their page. This is a great way to gain clients that a business might not be able to tap through normal marketing channels.
Instagram Stories can go a long way
Everyone uses Instagram to post pictures and stories. While Instagram stories only last 24 hours, besides pictures, one can posts links to services and products that they want to promote. They can also post information about sales or just hold contests to attract more clients. It’s a great way to reach a wider range of people since this feature of Instagram is designed to increase audience engagement.
These are just some of the reasons why you should use Instagram to promote your business. However, as with all social media avenues, Instagram as a platform is constantly evolving. Its simple user interface, the fact that more people join every day and also that it only requires minimal efforts, time and money to be put in for promoting products just make it more appealing as a marketing tool in the business world. So hurry and get your business on Instagram. It will definitely open up a world of opportunity for you and your business.